Date: Friday, March 30th
Time: 8:30pm EST

Topic: MARKETING FROM THE HEART

Host: Jim Sniechowki & Judith Sherven
URL: www.judithandjim.com
Bio: Early in their online marketing career, originators of The Soft Topic Copywriting Clinics for Soft-Topic Authors and Info-Marketers, husband-and-wife psychology team and best selling authors Judith Sherven, PhD and Jim Sniechowski, PhD realized that standard hard-sell copywriting did not work for their self-improvement services and products.

So they started writing their own copywriting which led to teaching their enormously successful
Soft Topic Copywriting Interactive Tele-Clinics.

Through their work together, Judith & Jim have discovered that most men and women suffer from what they call The Fear of Being Fabulous™ . . . not able to feel comfortable selling their services for top dollar, or at all . . . so the spiritual psychology of relationship marketing is also part of their Soft Topic Copywriting Clinics.

Judith & Jim have been guest experts on over 1300 television and radio shows including Oprah, The View, The O'Reilly Factor, 48 Hours, Canada AM, The Daily Buzz, and CNN.

Story:

JIM: Desire is the key to building a new reality. Judith and I have committed the remainder of our lives (and our life together) to creating a marketing approach that supports the growing Soft Sell Community based on the idea that the producer and consumer both hold, as their highest priority, their mutual well-being. Both must prosper . . . together. It is the relationship that holds them together and serves as the foundation for their joint success.

JUDITH: For too long, sales and advertising have been considered crude, rude, and beyond attitude. Yet businesses must flourish and consumers need information to make informed decisions about what will best satisfy their needs and wants. Jim and I are dedicated to supporting and expanding the Soft Sell Community . . . providers of self-improvement, health and fitness, lifestyle change, the arts, etc . . . so that marketing becomes a moral obligation and buying a spiritual choice.